What is it about the calendar flipping over to December that makes people go into panic mode? It’s like they haven’t given Christmas shopping so much as a passing thought until December 1st comes and suddenly they are frantic to get it all done in one shot.
These people come into our bookstore.
We like the ones who tell us who they are buying gifts for and then ask for our suggestions. They usually buy everything we recommend, and leave with smiles on their faces. Mission accomplished.
We have challenges with the customers who come in asking for obscure titles (which are most often out of print) and stare at us in disbelief when we tell them the book is not available. Or what about the customer who wants 100 copies of a Spanish Bible – but each one must be $2.00 or less. She needs them within ten days because that’s when she is leaving for Central America. And what kind of a discount will we give her? We were fortunate to find one of our suppliers with 57 copies at $1.95.
Then there are the customers who know exactly what they want and are in and out of the store within 5 minutes. We LOVE those people!
The point I am trying to make here is . . . I don’t really know. Just a glimpse into my first Christmas as a retailer.