Being quite new to the retail sales industry, I am still intrigued with the various types of shoppers that come into our store. Time for some categorization.
The Politician – more interested in talking than making a commitment to buy
The Used Car Dealer – insistent on obtaining a discount for any reason
The Desperate – usually a stay-home mom looking wild-eyed and frazzled – needs a book to escape
The Admiral – navigates efficiently through the aisles, knowing exactly what he/she wants
The Indecisive – can’t make a decision and either buys everything we recommend, or leaves empty-handed
The Hands-On Person – has to touch EVERYTHING in the store (including Bradford Exchange china) and doesn’t buy anything
The Moocher – comes in just to use the washroom and helps herself/himself to a free coffee on the way out
The Peeping Tom – doesn’t even come into the store. Just gets nose prints on the window . . . from the outside
Ah, the fun!